Words are my business.
Let me help you grow yours.
Before you shop for content that "converts," you need content that CONNECTS. You're not just building readership – you're building relationships. And that's the type of foundational content I write and edit. I also edit business proposals and non-fiction manuscripts for life coaches and other authors.
I've been a freelance writer and editor for more than a decade, and I love it.
Where others see a bag of cookies or a field of corn, a "sea of sameness," I see uniqueness in every business, its quirks and heart. Put me in a room full of financial advisors, life coaches or website developers for an hour, and I can tell you how each one is special.
Listening is my superpower.
Your business can stretch into its full wingspan when you're ready to embrace the parts you'd rather hide, including the reasons a customer might hesitate to do business with you. I can sell the agility and innovative record of a small business as easily as I can sell the diverse resources and experience offered by a larger company.
Words can move people, the way a movie or a news story shifts a viewer's perceptions and feelings. The words we choose can energize you and your business.
I was born to be a writer.
I was the 13-year-old kid with her letter to the editor printed in the Birmingham News and the teenager who edited the magazines she bought. Instead of accepting my grandmother's offer to pay all tuition for a pre-med major, I worked two part-time jobs while earning a journalism degree from Samford University. I wanted to be a corporate magazine editor, so writing a regional magazine for State Farm was a perfect match.
One of the best things about achieving our dreams is how much they can grow us, the same way a mountain – once scaled – reveals other peaks to climb. Whether taller or simply different, those other mountains beckon us into new risks and new work, and my resume is a map through positions such as corporate trainer, public relations representative, state and federal lobbyist and managing editor. Communication planning comes naturally to me, and I wrote strategies for regional rollouts at State Farm before “strategist” became my job title. I launched strategies of all sizes, including larger projects such as organizational restructuring.
I love words. When I'm not writing for clients, I'm learning how to write a novel – another way to exercise my communication skills. I create fictional characters the same way I help clients visualize customer profiles (called personas or avatars), by sketching out their potential goals and motivations.
I'm also a Reiki practitioner. Reiki is a Japanese relaxation technique offered as a patient service at more than 60 U.S. hospitals* including cancer centers such as Dana-Farber Cancer Institute, Memorial Sloan Kettering Cancer Center and the Smilow Cancer Hospital at Yale-New Haven.
* Washington Post, "Reiki Goes Mainstream," 5/16/2014