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Candace Schilling

PR Communication and Training

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Business Archive

While you’ll find useful tips in these pre-2020 articles, some terms, like “copywriter,” refer to a business I closed in 2019.

My PR Communication and Training business includes some writing and editing services. To discuss your upcoming project or other communication needs, contact me.

If I’m not the publicist for you, I probably know someone who is.

3 Steps To a Stronger Brand

Better Lenses

Blog Builders: Evergreen and Anytime

Brochure and Video Script for Zdi

A Case ‘Story’

Client: McBryar Advisory Services

Content Strategy 101

Court-Ready Writing

Creative for Creatives; Confidence for All

Easy Blog Content Strategy Checkup

Easy Content Upgrades for Your Website

Enticing Emails: Personalized Cold Outreach

The Fun of Writing ‘Eats’

Hiring a Ghost

How I Fixed My About Page (and So Can You)

How Weakness Sells

Is Advertorial Right for Your Business?

Is Your Website Working for You?

Landing Page Project: MAGBOLT™

Lessons from My Website Redesign

Matchmaking and SEO

Paid to Learn

Power Up Your Blog With Fresh Content

Proposals That Sell

RFP: How to Respond

RFP: Preparing to Respond

What B2C Can Teach B2B

What Writers Cost

The Words We Choose

Writing Your Next CTA

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Inspiration Business

Peace, joy and love, packaged as a newsletter and delivered to your inbox once or twice a month. Gentle nudges for work and life.

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