Although I often serve authors, coaches and speakers, I sometimes work as a “creative” for other creatives, including writers, website developers, graphic designers and similar artists. I’m not surprised by requests to write copy for other entrepreneurs, even when a business owner also works in the marketing/advertising industry.
The assets we find so visible in other people and businesses may belong to us as well, and increasing our confidence can change the lens we use to view our work in any industry.
Sue Bryce, photographer, educator and speaker, may seem fearless, but in this excerpt from her CreativeLive course, she explains she does experience fear. Bryce also knows how to unmask it. What feels like fear, an emotion that invites us to shrink personally and professionally, is often self-hate. “I’m afraid,” can be translated as “I don’t think I’m worth it.” I am a writer, not a photographer, but I loved her one-hour message.
Any business owner can accidentally ignore some of his or her strongest competitive differentiators, and creatives are not immune to this limited vision. Humility can censor our strengths and gifts unless we learn to notice how others reflect our own light and beauty back to us. We can overlook our kindness or our bravery while we salute a stranger’s generosity or courage. When I write for you, I take a deeper look at you, your work and your target customers.
I see you, your work and your business differently. That’s one of my gifts.
Candace Schilling, publicist, offers PR Communication and Training to spiritual teachers and faith-based communities. For more inspiration as well as tips about marketing and strategic communication, check out her articles or find Candace on LinkedIn.