Business Ideas and Inspiration

Treasures Worth Using

By Candace Schilling | March 11, 2018

I’ve been enchanted by seeing my name “in the paper” since I was 13 years old. (That’s when my first letter to the editor was published in the Birmingham News.) I never dreamed I’d spend more than a decade living in the Midwest, or that I could become a freelance restaurant columnist for a Central…

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A Bracelet’s Message: Just Let Go

By Candace Schilling | February 21, 2018

Creativity is a language everyone can speak; we just have different dialects. Tell a crowd you’re a writer and editor, and you might hear a spontaneous confession of what people believe about their own creative voices. “I wish I could do that, but I’m not…” Or, “I used to paint on the weekends, but then…”…

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When Empathy Can Backfire

By Candace Schilling | February 17, 2018

Empathy is a valuable tool. However, in conversations and corporate communication, trying to declare the empathy we feel may distort our intended message. The Power of Presence When someone shares a story of loss or illness, empathy invites us to experience that same sadness, pain or discomfort. Our kindest gesture can be as simple as…

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How I Fixed My ‘About’ Page (and So Can You)

By Candace Schilling | February 11, 2018

Unless you’re a narcissist, drafting your autobiography can be tricky, even if it’s just a short bio on your website. Whether you call it “About Us” or “About Me,” editing that page gets easier when you think of it as an invitation. Tip 1: Tell me what you can do (for me), before you tell…

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Get Social: Use a Consistent Brand ‘Voice’

By Candace Schilling | February 5, 2018

When I conduct a communication audit for a new client, one of the first things I explore is the “voice” a company uses across multiple platforms. Although I suggest adjusting a brand’s voice slightly according to the style of each social media outlet they’re using and their target audience(s) on each, I also underscore the…

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Get ready. Get set. Nudge!

By Candace Schilling | January 18, 2018

A few years ago, a new guest at my supper club announced her resolution to “start working out,” and asked the rest of us for our exercise routines. I mentioned customized cardio and yoga on alternating days, which sounded sedentary compared to the rest of my dinner companions. Hours of running, daily. Bootcamp-style workouts that…

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The Year of the Heart

By Candace Schilling | January 8, 2018

Doctors and nurses inhaled at a screen full of data I could not understand. To trained medical personnel, those lines spelled one thing: “Heart Attack.” NOT mine. I was invited to attend a 2017 Cardiovascular Summit as a Reiki practitioner; one session focused on complementary therapies. But first, I heard the story of a man…

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Sounds Like Home

By Candace Schilling | December 14, 2017

For most of us, holidays are a time of travel and reunion. This post, first published in December of 2015, salutes the sounds of my  own homecoming. Best wishes to you and yours for a wonderful holiday season and a happy 2018! Writers eavesdrop. Call it a habit, a reflex, a skill or just a…

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Winter’s Work

By Candace Schilling | November 18, 2017

The trees in my backyard acknowledge the cooler temperatures in two ways. One likes to drop its leaves overnight, while the other holds on, slowly changing its colors, shedding a few leaves at a time. Life has its seasons and mysteries. Sometimes change is almost gentle, and we can take our time letting go. Other…

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Blog Builders: ‘Evergreen’ and ‘Anytime’

By Candace Schilling | November 1, 2017

Your blog is a great way to feed subscribers and visitors helpful information while showcasing your brand, its personality and voice. But creating a steady stream of blog content can be challenging for anyone. Here are two types of content that can make updating your blog a bit easier. 1. Evergreen. Evergreen content can be…

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