General Business Tips

Networking Tips for Introverts (and Everyone Else)

Three years ago, I walked into a large, Atlanta-area networking event, turned and walked right back out again. Friends said I was brave, moving across the country a few months earlier to a city where I knew no one. (I do not recommend this.) I’d weathered too many winters in a cold Illinois town, and…

Read More

I’m on The Freelancer Head Start podcast this week.

If you missed my Atlanta-area presentation, Minding Your Own Business, you can catch some highlights in this interview by Marion Owen of The Freelancer Head Start podcast. We talked about some of my favorite topics, including “joy points” and how treating yourself like a client can improve your business and your content. (Thanks, Marion, for…

Read More

Easy Content Upgrades for Your Website

Update: I added a note about the use of HTML tags to open new windows in one of the “bonus tips” below. A solid website is never complete because businesses change and grow, and visitors love fresh content. After auditing a client’s digital properties, I offer specific feedback as well as general tips like these. 1.…

Read More

Hiring a Website Design Team

Your budget matters, but creating or redesigning your website is a lot like building a house. Since the ethics and experience of your contractors will vary, any estimates you collect are just one factor in your final decision, and you’re counting on the contractor you hire to deliver quality work as promised, often using a…

Read More

Fake Quotes Revealed

I was searching for a quote to add to the back of my business cards; I found a mistake. A journalism professor would have called my almost-selected quotation, incorrectly attributed to Mother Teresa, a “fact error.” “Kind words are short and easy to speak, but their echoes are truly endless.” It’s a beautiful sentiment, but…

Read More

Dream big. Start small.

I had a message for Atlanta-area entrepreneurs this month. “Life will not give you a dream, a desire… (Not, ‘I want this car or that house,’ but a deep desire)… Life will not give you a dream, without the opportunity to FULFILL it. Life will not install in you a talent, without offering you the…

Read More

When Empathy Can Backfire

Empathy is a valuable tool. However, in conversations and corporate communication, trying to declare the empathy we feel may distort our intended message. The Power of Presence When someone shares a story of loss or illness, empathy invites us to experience that same sadness, pain or discomfort. Our kindest gesture can be as simple as…

Read More

How I Fixed My ‘About’ Page (and So Can You)

Unless you’re a narcissist, drafting your autobiography can be tricky, even if it’s just a short bio on your website. Whether you call it “About Us” or “About Me,” editing that page gets easier when you think of it as an invitation. Tip 1: Tell me what you can do (for me), before you tell…

Read More

Blog Builders: ‘Evergreen’ and ‘Anytime’

Your blog is a great way to feed subscribers and visitors helpful information while showcasing your brand, its personality and voice. But creating a steady stream of blog content can be challenging for anyone. Here are two types of content that can make updating your blog a bit easier. 1. Evergreen. Evergreen content can be…

Read More

Is Your Website Working For You?

Before you consider how your website is (or isn’t) helping your business, clarify why you have one. Think of your website as an employee. To evaluate an employee’s performance, you need a job title and description – a purpose for the role. ‘My website is a lead GENERATOR.’ If you want better inbound marketing results, two…

Read More