Marketing

Landing Page Project: MAGBOLT™

My clients are called to heal the world. Some work to inspire audiences, rebuild communities, change minds or mend hearts. Others are on a mission to protect people with their services or products.  The MAGBOLT™ Lockdown System is one of those products. I was delighted to create content for a MAGBOLT landing page and a…

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Marketing: Find Your Flavor

As entrepreneurs, marketing makes some of us uncomfortable. A newly-minted website designer told me last week, “I’m just not sure about ‘putting myself out there,’” and I know that feeling. Like the photographer without a good headshot (who specializes in headshots) or the web developer with a broken, outdated website, I was once a writer with…

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The Nature of Transformation

I’m afraid to ask my neighbors if they think I’m a bit odd, given that such a question would probably ignite an invisible battle between their politeness and their honesty. They might tell you my outdoor furniture is more decorative than functional. Instead of sitting, I stroll and pause, placing my hands on trees or…

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Hiring a Website Design Team

Your budget matters, but creating or redesigning your website is a lot like building a house. Since the ethics and experience of your contractors will vary, any estimates you collect are just one factor in your final decision, and you’re counting on the contractor you hire to deliver quality work as promised, often using a…

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Dream big. Start small.

I had a message for Atlanta-area entrepreneurs this month. “Life will not give you a dream, a desire… (Not, ‘I want this car or that house,’ but a deep desire)… Life will not give you a dream, without the opportunity to FULFILL it. Life will not install in you a talent, without offering you the…

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How I Fixed My ‘About’ Page (and So Can You)

Unless you’re a narcissist, drafting your autobiography can be tricky, even if it’s just a short bio on your website. Whether you call it “About Us” or “About Me,” editing that page gets easier when you think of it as an invitation. Tip 1: Tell me what you can do (for me), before you tell…

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Get Social: Use a Consistent Brand ‘Voice’

When I conduct a communication audit for a new client, one of the first things I explore is the “voice” a company uses across multiple platforms. Although I suggest adjusting a brand’s voice slightly according to the style of each social media outlet they’re using and their target audience(s) on each, I also underscore the…

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The Year of the Heart

Doctors and nurses inhaled at a screen full of data I could not understand. To trained medical personnel, those lines spelled one thing: “Heart Attack.” NOT mine. I was invited to attend a 2017 Cardiovascular Summit as a Reiki practitioner; one session focused on complementary therapies. But first, I heard the story of a man…

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E-books: Your Marketing Ally

Anyone can write an e-book, and using your e-book to build your business can be simple. (For the purposes of this post, an e-book is a digital “book” or chapter, whether it’s formatted as a PDF, EPUB, etc., which can be delivered as an email attachment or downloaded.) Here are five primary ways my clients…

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Is Your Website Working For You?

Before you consider how your website is (or isn’t) helping your business, clarify why you have one. Think of your website as an employee. To evaluate an employee’s performance, you need a job title and description – a purpose for the role. ‘My website is a lead GENERATOR.’ If you want better inbound marketing results, two…

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