Social Media

Get Social: Use a Consistent Brand ‘Voice’

When I conduct a communication audit for a new client, one of the first things I explore is the “voice” a company uses across multiple platforms. Although I suggest adjusting a brand’s voice slightly according to the style of each social media outlet they’re using and their target audience(s) on each, I also underscore the…

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What to Ask Your Social Media Manager

Hiring someone to manage your social media accounts is about trust, not just convenience. You chose to open social media business accounts because your customers and potential customers use those platforms. Social media managers can tackle maintenance and monitoring, but digital properties are living things which must be nurtured. You cannot pay someone to care about your brand…

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Facebook Pages and Duplicate Posts

The first time I visited a boutique’s page on Facebook and saw it littered with duplicate posts, I blamed a service or an app. Why would a shop choose to repeat a post, three or four times in a row? I overheard a rumor that using duplicate posts might increase the chances information would appear in followers’ news…

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Easy Facebook Page Analysis

Whether the Facebook page you created for your business is well-established or born yesterday, you can refine it. LikeAlyzer, a Facebook page analysis tool from Meltwater, makes it easy to examine your own page (or the page of your choice). LikeAlyzer grabs data and generates tips based on how that page compares to its own metrics and best practices. You’ll also see…

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Likes: Get Real

Posts. Likes. Ads. Shares. Like SEO, social media marketing combines the art of influence with the science of views, conversions and other statistics. If you want a report on your social media mentions and activity, various tools and businesses can help you organize and interpret your data so you can make educated adjustments to your plan. Social media marketing is a process. And where…

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