UX
Client: McBryar Advisory Services
Our wealth and our health have something in common: These are deeply personal topics. We’ll discuss them, but some questions are “off-limits,” even with our friends. Concerns about money or health can affect the quality of our sleep and even the quality of our lives. As a professional communicator, I’ve been writing about complex, highly-regulated…
Read MoreHow I Fixed My ‘About’ Page (and So Can You)
Unless you’re a narcissist, drafting your autobiography can be tricky, even if it’s just a short bio on your website. Whether you call it “About Us” or “About Me,” editing that page gets easier when you think of it as an invitation. Tip 1: Tell me what you can do (for me), before you tell…
Read MoreLessons From My Website Redesign
Every brand is alive. Brand components including websites and other digital properties require care, feeding and maintenance. Whether your company is large or small, make sure your brand shifts with your business. Like many freelancers, I started out as a generalist trying to serve everyone, and I clung to a familiar corporate persona long after…
Read MoreTest Your UX: Hire a ‘Customer’
UX, or User Experience Design, is an ongoing process. Customers change and so does your company. Even if you love your recent conversion rates, that statistic won’t tell you how those online visitors who became customers experienced your business. Customer surveys matter, but customers are buying, not testing. That’s why evaluation after a transaction produces a collection of general…
Read MoreWhy I Love Content Editing
An editor brings an “outsider’s eye,” an extra layer of objectivity, to each assignment. No one knows your business like you, and that knowledge is the lens you use each time you review messages you have written for people with different needs and less information. The brain is wired to create stories, adding and censoring information at-will, and our intentions…
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