Work

Client: McBryar Advisory Services

Our wealth and our health have something in common: These are deeply personal topics. We’ll discuss them, but some questions are “off-limits,” even with our friends. Concerns about money or health can affect the quality of our sleep and even the quality of our lives. As a professional communicator, I’ve been writing about complex, highly-regulated…

Read More

Creative for Creatives; Confidence for All

Although I have a long history of writing for financial services and insurance clients, I also serve as a “creative” for other creatives, including writers, website developers, graphic designers and similar artists. I’m not surprised by requests to write copy for other entrepreneurs, even when a business owner also works in the marketing/advertising industry. The assets we find so…

Read More

Corporate Writing

From employee recruiting packages to websites and executive speeches, I write copy that works. My words help companies attract and retain customers and employees. Most projects focus on human resources and benefits, legislation, financial services, insurance, healthcare, technology, art or retail. I also enjoy “ghosting” for executives and other business leaders, whether they request speeches, message points or…

Read More

Marketing and Tech

The skills I used as a lobbyist, PR/media representative and trainer make me an agile B2C and B2B copywriter, and big business experience enhances my work with companies of all sizes. Some clients have an extensive marketing plan to execute, such as an inbound marketing campaign with print ads, landing pages, social media messaging and more. Others are…

Read More

HR Communication

Every business wants to hire – and keep – top talent. I’ve written copy for clients seeking programmers and developers, financial services employees and insurance personnel from sales to claims, underwriting and other positions. Insurance is only one component of a competitive benefits package. I’ve helped leadership publicize health and wellness programs as well as work/life balance initiatives, and as a former Human…

Read More

Change Management

Change management requires expert communication. Whether your organization is launching a new project or facing a crisis, strategic internal messaging harnesses the power behind the change. I’ve helped regional employees migrate from a legacy messaging tool to a Microsoft product and created a communication strategy for members of leadership rolling out a financial planning seminar as a…

Read More

Editing and Proofreading

Since my own writing is so varied – from corporate to small business, from sales and marketing to fiction – my unique editorial style helps each author find his or her own voice. Editing assignments range from short-and-simple resumes to documents such as proposals or manuscripts containing several hundred pages. I’m a connector at heart, and words, carefully…

Read More